Be My Sweep

Be My Sweep was based on the research book of hikers. The word “sweep” is a word that many hikers use to describe the person in the back of the line that looks out for everyone else. In this sense, the word “sweep” is used to communicate with the consumers to take care of their equipment so that they last long. These hang tags are tailored to the audience and the use of the speech bubbles and first person makes it seem as if the equipment are speaking directly to the buyers.

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